There is need of serious attitude change in the pattern of agriculture production and purchase choice for consumption. An informed and careful purchase of food products instigate a sense of responsibility to the growers. The responsibly grown agriculture produce should be equally rewarded and respected by the end consumer. The society should be thankful and vocal towards recognizing the service given by our Anndata (giver of grains) by sowing the sweat and blood in the process which result the food which we take. The more a consumer pays for a diligent, hard-work of a farmer to achieve chemical free production, the lesser she may have to pay towards the medicines. A firm responsibility on both consumption and production is the need of the hour for shaping a healthier and prosperous India.